COMPANY TYPE: Digital Marketing Agency
However, they were facing a challenge in keeping up with the rapidly changing digital landscape, as they did not have a strong online presence and had only built their business via word of mouth. Their courses were delivered in-person with live instructors, which made it difficult for agents to access the training when it was convenient for them. They also were for the most part primarily analog as they were not engaged in any paid advertisements or digital marketing systems in place.
Turbolabs partnered with The Insurance School to provide a range of digital solutions that would help them create an online presence, build an e-learning platform, and reach new clients.
The first step was to build a brand new e-learning platform for The Insurance School. This platform included an interactive course catalog, online course delivery, and certification management. Turbolabs leveraged their expertise in e-learning platforms to create a custom solution that would meet The Insurance School’s unique requirements.
The next step was to create a digital marketing ecosystem campaign for The Insurance School. This included building a brand new website, creating social media accounts, and launching a massive backlinking campaign. Turbolabs was able to provide a comprehensive suite of digital marketing services that included search engine optimization (SEO), social media management, and email marketing.
The partnership between Turbolabs and The Insurance School was a success. The brand new e-learning platform enabled The Insurance School to deliver their pre-licensing and continuing education courses online, making it more convenient for their agents. The platform now services over 7500 agents who come to the platform to renew their continuing education.
The digital marketing ecosystem campaign was also a success, with The Insurance School now having a strong online presence. The brand-new website provided a platform for agents to access information about courses, register, and purchase courses. The social media accounts enabled The Insurance School to engage with their agents and promote their courses. The SEO networking campaign also brought in bundles of new warm insurance leads for agents that wanted to take advantage of the Insurance Schools Agent Support and launch their own business as an independent agent or start their own agency. All in all, the campaign was highly effective in driving new clients to The Insurance School.
By partnering with Turbolabs, The Insurance School was able to create a brand new insurance e-learning platform for their pre-licensing and continuing education courses. This platform now services their 7500+ agents, making it more convenient for them to access training. Turbolabs also built an entirely new digital marketing ecosystem campaign for them, providing them with a strong online presence and enabling them to reach new clients. Overall, Turbolabs was able to provide a comprehensive suite of digital solutions that helped The Insurance School keep up with the rapidly changing digital landscape and remain competitive in the insurance education space.